Free-to-play (F2P) refers to any video game or social or mobile application that has the option of allowing its players/users to play/download without paying. The model was first popularly used in early massively multiplayer online games (MMO) targeted towards casual gamers, before finding wider adoption among games released by major video game publishers to combat video game piracy and high system requirements.

When I began to develop, it was easy to make money with applications that have a bit of quality, but today is very difficult by the number of applications available in the stores, so one of the best ways to have some sales is using free to play.